ForwardField Consulting

We help consumer brands navigate change through strategic consulting in brand positioning, digital commerce, and practical AI enablement to unlock growth.

• Schedule a Free Consult

ForwardField Consulting

What We Provide

• Schedule a Free Consult

How We Work Together

Discovery & Diagnosis

We start with a focused conversation to understand your growth challenges, strategic gaps, and where insight fails to become action.

---

Tailored Strategy & Roadmap

Receive a clear, actionable plan—prioritized initiatives, practical frameworks, and a roadmap aligned to your business goals and team capacity.

---

Execution & Enablement

Work side-by-side to implement, build capability, and simplify systems—so your team moves faster, executes with confidence, and sustains momentum.

Meet Lydia Joo:
Your Digital Strategist

Lydia Joo is a strategic advisor, digital transformation leader, and AI-forward business strategist with 20+ years leading growth, innovation, and omnichannel strategy for billion-dollar brands including Procter & Gamble, The Kroger Co., and Fifth Third Bank.As founder of ForwardField Consulting, Lydia helps consumer brands, retailers, and PE-backed companies turn insights into focused strategy and faster execution. Her work has delivered sustained double-digit eCommerce growth, 25% conversion improvements, and modernized marketing systems for teams under pressure to grow.Lydia holds an MBA from Indiana University's Kelley School of Business and a BS in Marketing from Xavier University. She has been featured as a Progressive Grocer 'Top Women in Grocery' and has been a speaker at Grocery Shop.

Frequently Asked Questions

Q: What is ForwardField Consulting?
ForwardField Consulting is a Cincinnati-based strategic advisory helping consumer brands, retailers, and PE-backed companies grow through brand strategy, digital commerce optimization, and practical AI enablement.Q: Who do you work with?
ForwardField works with small-to-mid-sized consumer brands, regional and specialty retailers, PE-backed portfolio companies, and consultancies needing senior digital and AI expertise.Q: What services does ForwardField offer?
ForwardField offers brand strategy and positioning, digital commerce and omnichannel strategy, AI-enabled marketing workflows, fractional CMO/VP Digital leadership, and marketing transformation.Q: Where is ForwardField Consulting located?
ForwardField Consulting is based in Cincinnati, Ohio, and serves clients nationwide through remote and on-site engagements.Q: What makes ForwardField different from other consultants?
ForwardField combines 20+ years of operating experience at P&G, Kroger, and Fifth Third Bank with specialized expertise in digital commerce, practical AI, and marketing transformation—delivering strategy and execution support, not just recommendations.Q: Does ForwardField work with agencies or just direct clients?
Yes. ForwardField partners with agencies and consultancies as a senior specialist to deliver brand, commerce, and AI expertise for their clients.Q: What industries does ForwardField specialize in?
ForwardField specializes in consumer packaged goods (CPG), retail, omnichannel brands, and financial services—with deep experience in digital commerce, brand management, and marketing innovation.